As Account Lead for this globally present real-estate account at Kinnect FCB, I led the development of visually-compelling social and microsite content that resonated with target audiences and inspired meaningful digital interactions. Through collaborative team efforts, I maintained consistent brand messaging while creating insight-driven content that boosted engagement, built online communities, and optimised media performance.
Through strategic storytelling, dynamic execution formats, and data-driven testing, I delivered output that drove measurable results.
Key Skills:
Creative Direction
Copywriting
Client Servicing
Project Management
Social Media Management
Online Community Building
Studio Production
Managing Agency: Kinnect FCB
Product: Multiple Properties (IND & UK)
Project: Including, but not limited to Content Production, Website Development, Social Media Management, Media Ads, CRM, Event Planning
The aim was to visually convey the essence of residing at Lodha Group’s Upper Thane development. From all world-class amenities provided within the residential development, the concept involved showcasing all the experiences that families would enjoy from start to the end, i.e. A to Z, meaning that it is a complete package when one resides at Lodha’s Upper Thane.
Key Achievement: Devised India's 1st interactive YouTube campaign, #AWonderfulWorld for Lodha Group, achieving a 45% View-Through-Rate and 300,000+ views in 10 hours. Covered by major digital ad publications.
Lodha Upper Thane
Lodha Sterling
Created launch campaign for Lodha Sterling, a luxury development inspired by London's garden squares, developing compelling social creatives that highlighted spacious, nature-surrounded homes with the iconic aristocratic charm.
Pre-Launch Trailers
Post-Launch Content
Treatment: Parallax Effect
Treatment: Sketch Transition
Treatment: Cinemagraphy
Lodha Amara
This property emphasized on illustrating the everyday moments that residents could enjoy. This was achieved through a creative visual approach that combined on-location photography with hand-drawn doodles, adding a layer of realism and charm.
The final output was a cohesive series of posts featuring illustrated doodle enhancements over actual ‘shot on location’ amenity images.