Coordinated with Henkel Germany counterpart to manage the Indian social media presence and developeded brand-compliant key visuals while strategically repurposing existing assets into compelling content using innovative social formats.
Executed integrated campaigns to drive brand awareness in the B2B and B2C FMCG Haircare Industry.
Featured Products:
- BC Bonacure Collection &
- FIBRE CLINIX
Project: B2B targeted Product Launch
Managing Agency: Kinnect FCB
BC Bonacure Collection
As a haircare brand addressing numerous hair problems, Schwarzkopf launched the BC Bonacure range for B2B in-salon services and B2C retail, focusing on clean, custom haircare formulations for different hair types and concerns. The collection featured tailored products and services through their salon-provider network.
For launch purposes, the task was to produce social media content with mass brand awareness, as the key goal, with content focusing on the core ingredient of each variant and highlighting its benefit.
The creative route undertaken included
3-in-a-row Instagram Grid for each product variant.
(exhibit below)
Key Skills:
Asset Management
Creative Direction
Strategy
Videography
Photography
Copywriting
Client Servicing
FIBRE CLINIX
FIBRE CLINIX
A fully customisable premium in-salon service starting with permanent repair in-salon for long-lasting results that remain prolonged even at home.
FIBRE CLINIX combines advanced haircare technologies with customisable services for perfectly tailored hair care.
Designed a 3x3 grid layout for the Key Visual to maximise social media impact.
Developed a hero video with advanced graphics that appeared professionally shot, featuring dynamic product reveals
Successfully executed campaign with international media assets, maintaining brand voice, creating captivating captions, and delivering on schedule.